In the News

CNNMoney.com - New York, NY

The business of selling sleep

"The sight of citydwellers napping in bathroom stalls and parking lots inspired him; Ronco saw an unfilled need for temporary oasis spots where New York's 9-to-5 set can curl up for a few minutes on a lunch hour or break."

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Today.com - New York, NY

Well needed Power naps!

"Yelo is a new concept of wellness that is based on sleep, reflexology, and massage. It’s a time efficient, relaxation that pocuses on mental and physical rejuvenation....I only have one thing to say about this: Genius. Who ever came up with this is a true genius."

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NEWS 4 WIVB - Buffalo, NY

Noontime nap could help

"Nicolas Ronco said, 'The first thing that's important to know about napping is that human beings are genectically programmed to take a nap during the day...Sleep is actually important in supporting every facet of our lives."

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TyraShow.com - New York, NY

Would you pay to catch up on your zzz's?

"...Many of us are struggling to get some quality shut-eye and, quite frankly, it's wreaking havoc on our skin and hair. We need our beauty sleep! But, now, now -- no need to lose sleep over this issue anymore. Yelo has things covered!"

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Design Undercover - New York, NY

Power Napping in NYC

"Ever felt like having a nice power nap at lnuchtime instead of the usual lunch at your desk? Those lucky New Yorkers can, don't they have it all really? Yelo, a peaceful place where habitants of the city that never sleep can nap during the day."

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Greatreporter.com - New York, NY

Workplace napping hits the mainstream

"Sleeping on the job has never been regarded as a very productive work habit, but new research suggests that a daytime catnap might be just what workers need to improve their output...Swathed in cashmere blankets, and reclined with their feet above their hearts in a “zero-gravity” mattress chair..."

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Aftonbladet - Sofi's Mode - Sweden

Sofi testar nya lyxtrenden

"Senaste skönhetsknepet på Manhattan involverar varken nålar, masker eller ­dyra krämer. När vanlig hederlig sömn blivit en bristvara, kompenserar ­stressade New York-bor med powernaps på lyxiga salonger."

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BalanceBoost Wellness Blog - New York

You Snooze, You Don't Lose

"They offer signature YeloCabs, ideal cubbies for optimized napping that can be booked in 20 or 40-minute increments. I treated myself to their 20/20 therapy (20 minutes of reflexology followed by a 20 minute nap), and the experience was ..."

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Urbanista - New York, NY

Need a nap? We all do.

"Need a power nap in the middle of the day? The conveniently located YELO has your back, literally...you can be tucked under a warm blanket, recline in a zero gravity chair at the center of your own napping room."

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The Ledger - New York

Tired Workers Opting for Naps Over Coffee Breaks

"The room is small and dark, except for a tiny sliver of light showing through the peephole. The scent of fresh sea breeze tinted with mimosa flowers perfumes the air. The gentle damor of ocean waves emanates softly from unseen speakers."

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German Ford Newsletter - Germany

Schlaflos in New York?

"New York City ist bekanntlich die Stadt, die niemals schläft. Damit der Schlafentzug bei den stressgeplagten Großstädtern nicht zu Ausfällen führt, gibt es nicht nur in Amerika den Trend zum Wellness-Schlaf."

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Find Peace and Quiet - Quiet Destinations - New York, NY

It's 3 P.M.... Have You Taken Your YeloNap Today?

"When I first heard about Yelo a few weeks after it opened in New York City last spring, my first thought was, 'Why would anyone pay for a nap?' What you discover quickly, however, is that this is not your kindergarten-variety quiet time."

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RyLounge.com - New York, NY

Yelo Relaxation Lounge

"...The great thing about it is that it isn't expensive at all, a forty minute nap is only 24 dollars and a 20 minute is 12 at an affordable price the city that never sleeps can have a relaxing nap."

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Spavelous - USA

Power Naps

"The YeloNap is their version of the "Power Nap". According to them, naps of this duration have been medically proven to increase alertness and productivity as well as information retention."

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Coulee News - West Salem, Wisconsin

GRAY MATTER: Wake up to value of naps

"Some of the more nascent naptime trends, of course, have their dawn in New York City. One company featured in the 'Most Innovative Way to Nap' slideshow is named Yelo. They put you in what they call a YeloCab for your snoozing pleasure."

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haaretz.co.il - Isreal

To sleep between towers (translated from Hebrew to English)

"Nicolas Ronco has a dream : To have his fellow New Yorkers sleep at noon. 'New Yorkers suffer from too much pressure,'. Afternoon naps are accepted in Europe, but in New York? It seems like an oxy-moron. However, a large and ever growing number of New Yorkers are realizing, more than ever before, that they have to take it a bit easier. he says. 'This city is a pressure cooker and the net result is burn out. Most people are chronically tired — including myself -- and I wanted to do something about it'."

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Conde Nast Portfolio.com - New York, NY

Napping Your Way to the Top

"Feeling sleepy? The Yelo cnter awaits. Even professionals who work 24/7 need their sleep. Can businesses help? Can the power nap ever rival the power lunch?"

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Spaz - Japan

Would you like to have a "siesta" in NYC?

"The Hi-tech power nap station, "Yelo", debuted in February in the middle of NYC. It is an ideal spot for corporate warriors who suffer from chronic fatigue, stress, and lack of sleep. Yelo is about getting time-efficent, results-oriented relaxation."

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ELLE - France

Malade, moi? Jamais!

"Aux Etats-Unis, la couverture sociale est si chère que certains jeunes actifs préfèrent s’en passer. Dès lors, ils font tout pour rester en pleine forme, cumulant extrême prudence, sport et régime vitaminé. Reportage à New York."

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Discover Spas - New York, NY

Yelo in New York, New York

"Yelo is not a spa...."Why include it in DiscoverSpas.com?"...Yelo offers rest - reflexology and napping - in a very spa-like atmosphere. Yelo is a brilliant concept, well executed and perfectly suited for hyperactive New York City."

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Chicago Sun-Times - Chicago, IL

Naps Aren't Just for Kids Anymore

"If you find yourself battling the mid-day slump - but don’t want to pass out under your desk – this could be the answer to your prayers."

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JuliB.com - New York, NY

Beauty Picks - Mellow Yelo

"Stop nodding off at your desk, put down that triple espresso and head over to Yelo. The midtown haven lets visitors grab a quick catnap to recharge in private YeloCabs."

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CosmoGirl - New York, NY

Sleeping on the job

"In the middle of a long day, sometimes all you want to do is curl up and take a nap. I’m pretty sure I’d get in trouble if I tried to nap at my desk, but luckily, there’s a perfect place right across the street..."

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Her Fab Life - New York, NY

Yelo

"Admit it---after a late night, you've entertained the thought of fashioning a cubicle-bed out of the office bathroom toilet paper and your chair cushion."

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New York - New York, NY

Get Mellow at Yelo

"In the 'city that never sleeps,' it's no surprise that R&R can be difficult to find. Often it seems solitude can only be had during cab rides (and that's only if your driver isn't a chatty type). If you need some relaxation stat, it's time to hail a YeloCab."

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sf-online.ru - Russia

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flyawaycafe.com - New York, NY

Napping in NYC

"...have you ever just hit a sinker? Your energy sags, everything takes more effort than it should, and nothing seems very interesting? Well, if you’re in Manhattan, Yelo can provide you with a quick pick-me-up."

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gridskipper.com - New York, NY

Yelo Nap Salon

"Can't put a price on a good night's sleep? Maybe not, but it seems you can price a cat nap. Along with some typical spa offerings (reflexology etc.), naps in a YeloCab (or "nap cabin") run from $12..."

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apartmenttherapy.com - New York, NY

Work. Live. Balance.

"Work. Live. Balance. That's the motto of Yelo, the power nap salon here in NYC."

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Random Good Stuff - The Entertainment Blog - New York, NY

Yelo - Power Nap in da NYC

"'The YeloNap is our specially-designed sleep therapy system. It takes place in our unique, modern, private cabin: the YeloCabs^TM."

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Tutuluxe Blog - New York, NY

Yelo - New York City - Nap ToDo

"This place isn't a spa but a place to nap and/or relax."

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Trendhunter - New York, NY

Healthy Living Concepts - Yelo Sanctuary Uses Sleep Therapy

"Yelo is an entirely new concept in wellness. It is a sanctuary designed to help urbanites deal with the pressures of modern life through a unique combination of sleep and reflexology therapies."

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Visionwiz Blog - New York, NY

Want A Nap Don't Worry

"New Yorkers who need to relax and recharge can now duck into Yelo - a new sleep salon offering 20- to 40-minute power naps and reflexology treatments. Research has shown that napping can boost productivity and performance, and Yelo offers more than just a light snooze."

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Springwise.com - New York, NY

Urban oasis for power naps

"New Yorkers who need to relax and recharge can now also duck into Yelo—a new sleep salon offering 20- to 40-minute power naps and reflexology treatments."

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Gawker - New York, NY

Why do we need sleep?

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Times Online - New York, NY

New York Naps

"For anxious, stressed-out New Yorkers, there is a spa treatment that offers the luxury of an emotional and physical cureall few thought money could buy: a brief, cocooning nap when you need it most."

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AOL StyleList - New York, NY

Here's what New Yorkers are psyched about as spring is set to begin:

"On the tip of your tongue: Yelo, a new spa-like space where you can nap under a cashmere blanket to recharge."

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NYC Offical Gity Guide - New York, NY

Snooze While You Shop! Introducing Yelo

"Some people whistle while they work, right? Well, we think snoozing while you shop is a much better idea, and so did Nicolas Ronco, the founder and CEO of Yelo."

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ParisInNY.com - New York, NY

Feeling overstressed, jetlagged or sleep-deprived?
It’s naptime at Yelo...

"Nicolas Ronco just launched the new concept of Yelo a month ago -- private cabins that enable you to relax and re-energize naturally in few minutes."

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Fodors.com - New York, NY

March 13, 2007

The Hot List: Made-to-Order: Hi-tech nap in New York.

"Remember the good old days when relaxation meant a vodka martini and a Seconal? Not anymore. Dump the dolls and the drink before heading to hi-tech Yelo, an exclusive New York City reflexology and nap spa."

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WREG.com - Memphis, TN

March 12, 2007

New York's niftiest nap spa

"Remember the good old days when relaxation meant a vodka martini and a seconal? Not anymore. Dump the dolls and the drink before heading to hi-tech Yelo, an exclusive New York City reflexology and nap spa."

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Wave 3 - Louiseville, KY

March 11, 2007

Nap spa revives New York

"Dump the dolls and the drink before heading to hi-tech Yelo, an exclusive New York City reflexology and nap spa."

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Wordpress Blog: - New York, NY

March 8, 2007

Treat Menopause Naturally

"Yelo, a new salon on W. 57th Street, sells anxious New Yorkers the promise of a brief but cocooning sleep."

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UrbanDaddy.com - New York, NY

February 26, 2007

The Nap Factory - Step into the Sleep Spa

"From Tokyo to Mexico City, it's understood: a little midday siesta goes a long way. The trouble is, grabbing a few winks at your desk - or under it - doesn't exactly endear you to coworkers. Fortunately, now there's a safe haven for you: Yelo."

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BeautyNewsNYC.com - New York, NY

Get Mellow at Yelo

"The Bobble Head. The Open Mouth. The Broken Neck. Whether it's on the subway or in that cozy cubicle at work, we've all been guilty of being one or more of these types of snoozers."

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French Morning - Paris, France

Le Business de la Sieste

"La ville qui ne dort jamais s'autorise une sieste de temps en temps. Nicolas Ronco, francais de New York en a fait un business et invente la sieste payante. A 12 dollars la demi-heure."

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About.com - New York, NY

The Sleep Salon

"A new 'wellness sanctuary' in New York City clled Yelo goes out of its way to say it's not a spa. But Yelo does fit in with one of the top spa trends of 2007 -- an emphasis on healthy sleep."

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Bullfrog & Blog - New York, NY

Mellow Yelo

"We're tired; tired of the wildly vacillating weather conditions, the subways that reroute without concern for our Tuesday morning staff meeting, and the workers jack hammering outside our window."

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Creative Business Ideas - New York, NY

Sleep-- The new Bottled Water?

"An article in the New York Times describes Yelo a new salon on West 57th Street that sells anxious New Yorkers the promise of a brief but cocooning sleep. Is it likely that a business in selling sleep could thrive?"

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Bakersfield.com - New York, NY

Psst, hey little girl, want to buy some sleep?

"Close your eyes, relax, gradually breath more shallow and let yourself go. You can do this power nap in as little as five minutes, but more typically 10 to 20 minutes."

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