The Founder

Nicolas Ronco

Nicolas Ronco is the Founder and CEO of Yelo. His experience in the business and corporate world led him to consider the unmet needs of corporate “warriors” in major urban centers. During multiple business trips to Asia, Nicolas noted that long working hours, stress and pressure were better tolerated by those accustomed to taking quick recharging breaks during the day. Yelo was born when Nicolas realized that corporations and their employees in the West, as well as exhausted urbanites, would benefit from being able to renew their energy during the day, allowing them to return to work truly balanced and more productive.

Nicolas decided to combine his business and marketing acumen with a lifelong passion for healthy living by creating a network of wellness centers specifically aimed at providing relevant and effective treatments and services.

Nicolas has over 15 years of experience in direct marketing, online marketing, sales and business development in the entertainment, publishing and music software industries.

Until recently, Nicolas was Vice President of Business Development and International Sales and Marketing for MakeMusic! Inc. During his tenure at this leading and publicly-traded (NASDAQ: MMUS) music software company, Nicolas successfully launched the SmartMusic product line of music learning software. SmartMusic’s revenue has grown five times since its inception in 2001.

From 1999 to 2001, Nicolas served as Vice President of Online Marketing and Regional Vice President for Trader Classifieds Media, a $450 million publicly- traded company on the French Stock Exchange. During his tenure at Trader, his responsibilities included overseeing online advertising, and e-commerce development in 18 countries.

Prior to joining Trader Classifieds Media, Nicolas spent nine years with Time Warner direct marketing divisions in New York. Nicolas had P&L responsibility over the CD and video product lines and he managed direct marketing promotions to a customer database of 35 million active members and 120 million customers and prospects.

He has traveled extensively in his quest to learn how different cultures fight stress, fatigue and exhaustion. He experienced reflexology and sleep therapy in Japan and performed volunteer work at an ashram in India, where he realized the importance of quiet centeredness and pervasive calm. This diversity of influences inspired the creation of Yelo.

Nicolas holds a Bachelor of Science in Management from the University of Paris, Dauphine; and an MBA from the City University of New York.